About Modern Cowgirl
How it all began.....
Modern Cowgirl opened it's virtual doors in 2000 and has been growing ever since. The idea was simple bring together unique artisans from all aspects of the western industry and make their goods available to a larger audience. Modern Cowgirl focused on this concept for 3 years and noticed that there were several areas in which we could not get the unique and high quality products that we were searching for. So we set off to design several different lines that we think are truly "Modern Cowgirl". Our apparel line is the epitomy of "cross-over". In addition to our apparel we have a line of truly unique jewelry. Modern Cowgirl is constantly changing and growing to meet the demands of today's cowgirls. For a list of stores that carry our products please click on the Find a store link.
Shana Gibson founder of Modern Cowgirl
A Modern Cowgirl is adventurous confident and strong. She is a free spirit and true to what she believes. Shana Gibson is a Modern Cowgirl.
Born in Texas and raised in New Mexico. Shana Gibson has lived the life. Growing up in the wide open spaces of New Mexico and learning to ride at a young age, she has the purest respect for the land and its beauty.
Shana won the title of Miss Rodeo New Mexico in 1998 and competed for Miss Rodeo America. Her skills and experience lead to personal coaching for other contestants. Shana gives clinics on speech, modeling and interviewing for potential Rodeo Queens.
While competing in rodeos, she met many talented artisans and decided to start an online business, Modern Cowgirl. Her site offered products that were not typically found in your local Western store. Shana began to create her own concepts, beginning with a few t-shirt designs. Her business quickly grew. Modern Cowgirl is now in over 400 retailers in the US and Canada.
I wanted to create a line that would be classic and speak to women of all backgrounds.” says Shana. The Modern Cowgirl line has fun edgy tees and a fantastic line of jewelry. The jewelry line incorporates unique stones and bold chunky necklaces. Shana and her quarter horse, Leaner, compete in reining. They travel to events in Arizona, Colorado and New Mexico. Time on the “open road” allows Shana to relax, and create. “Sometimes, while I’m driving, new design ideas come to me and I pull the truck over and jot them down!”
Currently, Modern Cowgirl plants a tree with every purchase sold to support Trees for the Future. Someday Shana would like to create a program for girls and women of all ages that focuses on hope, inspiration, learning, teaching, growth and empowerment. “I gain so much inspiration and strength from other women. I am amazed on a regular basis at the determination and character of the human spirit. I call it your inner cowgirl!”
Merging the boldness and moxie of the cowgirl with sophistication and style of chic couture, Modern Cowgirl focuses on celebrating the spirit and strength of the cowgirl within every woman.
"Empowering the Cowgirl Within Every Woman"
She rides the open range finding serenity and strength on her white horse, a free spirit, the wind in her hair, and the world on her sleeve.
She is a Modern Cowgirl.
She works in the city and longs for the open road. She is strong and true to what she believes. She loves with her whole heart, and gives with every moment she has.
She is a Modern Cowgirl.
She knows what she wants and she takes life by the horns. She has an edgy strength that empowers her to carve her own paths and create her own destiny. She is a maverick in her own right.
She is a Modern Cowgirl.
Through merging the boldness and moxie of the cowgirl with the sophistication and style of chic couture, modern cowgirl focuses on celebrating the spirit and strength of the cowgirl within every woman. She may live freely in her everyday life, or she may come alive on the weekends. But with out a doubt Every Woman, in every walk of life, has a passion for life, for love, and for giving.
We believe that wherever you are, you walk your own walk, inspiring others as you go. The Cowgirl has evolved within each of us.
Embrace, love, celebrate, and set her free. She is within you.
So make sure you check out their website and get in touch with your inner Cowgirl!
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